Some more testing in the studio led to experimenting with cinemagraphs and the interesting effects that they produce. A simple product shot was all that was needed and some flowing water to add some interest and action to the scene. The animation has a very smooth quality to it, much more so than the sort of .gif images that people are used to seeing.

The technique has a great number of creative applications and the ability to choose what stays in motion and what is frozen can lead to some very interesting outcomes. I think next time we would use slow motion techniques to give it another dimension too.